Arkansas Lighting Product Landing Page
Integrating modern lead generation into an established marketing ecosystem.
OVERVIEW
Working within the client's existing marketing tools.
Arkansas Lighting needed a campaign landing page that could generate qualified leads while fitting naturally into an existing marketing workflow. Rather than introducing a new platform, the solution integrated with the client's established technology stack to create a seamless experience for both users and administrators.
HIGHLIGHTS
MY ROLE
Designing the experience while solving the technical challenge behind it.
I designed and developed the landing page, built the experience in Ion Interactive, and integrated a third-party Mailchimp form to connect lead submissions directly with the client's existing marketing workflows. The project balanced conversion-focused UX with practical technical implementation.
THE CHALLENGE
Build a better experience without disrupting an established workflow.
Unlike many agency projects, the objective wasn't to replace the client's technology—it was to work within it. The landing page needed to simplify a complex commercial product offering while integrating seamlessly with tools the client already depended on.
DESIGN APPROACH
Adapt the solution to the client's ecosystem—not the other way around.
The landing page focused on clear messaging and a streamlined conversion path while a custom Mailchimp integration connected lead submissions directly to the client's existing database. The result was a solution that respected established processes without sacrificing user experience or maintainability.
OUTCOMES
A flexible solution that balanced UX, technology, and long-term maintainability.
The finished experience demonstrated that effective digital products don't always require new platforms. By integrating with the client's existing marketing ecosystem, the project delivered a polished lead-generation experience while minimizing disruption to internal workflows.